Doing the same without being the same: Femininities, neoliberalism and anti-fem­inism in the Godllywood Brazil context

Abstract

Doing the same without being the same: Femininities, neoliberalism and anti-feminism in the Godllywood Brazil context

In the last two decades, political and social processes have culminated in a hyper-visibility of feminisms guided by global actions and reactions to them. The neoliberalization of feminisms, marked by «female subjectivities» built out of them while deconstructing them in both secular and religious fields, has corroborated this conjuncture. Setting the Brazilian Universal Church’s Godllywood Self-help disciplinary program in this context, in this article I will analyze the relations between the «femininities» promoted by it and the neoliberal ones, calling attention to their connections to feminisms. For this purpose, a feminist critical content analysis of the speeches disseminated in the 2018 program edition will be carried out.